Résumé

Employing a User-Centered Design process, I conduct user and competitive research, design wireflows, create prototypes, develop design systems, and perform usability testing to validate assumptions.

Having a healthy learning attitude across various fields, such as psychology, technology, and finance, I can relate to a broader spectrum of business areas and apply my skills to this profession effectively.

Key Achievements

  • Established UX process and practice in an enterprise environment.
  • Redesigned 10+ legacy applications, resulting in increased user engagement and reduced task completion time.
  • Developed a comprehensive design system that scaled across an entire ecosystem of applications, accelerating design processes by over 50% and ensuring seamless UI consistency across all products.
  • Facilitated ideation sessions with key stakeholders, translating complex requirements into intuitive prototypes that enhanced product adoption.
  • Designed and delivered intuitive, responsive web apps and prototypes for various automotive industry applications, elevating client satisfaction and user retention.

Key Skills

  • UX/UI Design
  • Responsive Web App Design: Semantic, accessible markup in HTML and CSS
  • Design System Development
  • Ideation, Wireframing and Prototyping
  • User, Competitor, Business model Research, and Usability Testing

Software Proficiency

  • Wireframing: Whimsical
  • UI Design: Figma, Axure RP
  • Prototyping: Figma, Coded HTML, CSS, JS prototype
  • Development: Semantic, accessible markup in HTML and CSS, basic JavaScript
  • Collaboration: Confluence, Jira, Microsoft Loop
  • Analytics: Google Analytics, Hotjar

Professional Experience

Pentana Solutions logo

Lead UX/UI Designer

Pentana Solutions

Jan 2019 - Present

  • Lead the design transformation of legacy applications into modern web apps.
  • Conduct iterative ideation sessions with Product and Subject Matter Experts to integrate their industry knowledge into prototypes for commercial products.
  • Design interactive, responsive prototypes for a suite of web apps in the automotive industry.
  • Build and maintain the 'Design System'.
  • Engage stakeholders throughout the design journey.
Butterfly logo

Senior UX Designer

Butterfly | Digital agency

Aug 2018 - Dec 2018

  • Drive activities and workshops to uncover customer problems and insights.
  • Conduct research and translate findings into creative solutions and actionable outcomes.
  • Present research and insights to both internal teams and clients.
  • Build and maintain the 'Design System'.
  • Wireframe, prototype, and continuously implement and iterate on processes.
Safetrac logo

UX/UI Designer

The Safetrac Group

May 2017 - Jul 2018

  • Produce wireframes (Draw.io), task flows, prototypes (Figma/Sketch), UI component libraries, and design documentation (Confluence) for the web app.
  • Implement UI updates (Sketch, InVision) for the iPad app.
  • Design responsive UIs (HTML5 & CSS3) for the web app and admin portal.
  • Conduct research (Confluence, OneNote) to support new product development.
Interskill learning logo

Lead UI/Multimedia Designer

Interskill Learning Pty Ltd

Jul 2008 - Apr 2017

  • Produce wireframes (Balsamiq), templates and themes (Adobe Animate & CSS), and design documentation (Wiki) for the in-house authoring system.
  • Design UI kits (Illustrator, Adobe XD), interactive animations (Adobe Animate), and multimedia assets for eLearning courses.
  • Coordinate and implement digital marketing strategies, including Search Engine Optimization, for company products.
  • Design and maintain digital assets such as themes/skins, templates, icons, and clip arts.
  • Manage stakeholders, including designers, developers, content providers, editors, testers, and clients.
  • Assist business managers in capturing, analyzing, scoping, and budgeting business requirements.
  • Provide training to junior designers and testers.
Interskill learning logo

Multimedia Designer

Datatask, now Interskill Learning Pty Ltd

Jul 2006 - Jul 2008

  • Storyboard, prototype, and design templates.
  • Conduct discovery workshops to gather requirements from stakeholders.
  • Deliver end products with graphic design and animation for print and digital production.
  • Perform usability testing.
  • Create documentation for design and process guidelines.